Our team has helped clients grow awareness and re-position their brands through multi-year television advertisements.
We draw on decades of agency experience to redefine your customers' perceptions of your brand.
The following spots demonstrate the progression of two clients.
Smilow Cancer Hospital
In collaboration with Mason Inc. we developed the broadcast face of the brand. Starting with the original kernel of “Closer to Free” (from Cancer). We helped create a multi-year campaign to showcase the success of the Smilow practice. This effort began with a “scenario-based” lifestyle music video, and then grew to a guerilla filming of a flash mob. The third concept created a spot out filming the creation of a mural. Smilow is now the leading cancer hospital in the region.
Through broadcast spots we’ve helped elevate the brand over the past 4 years to compete with Blue Cross, United Health Care, and Tufts. The customer’s goal was to change the public’s perception as a company solely for Medicaid recipients. The campaign launched as they entered the commercial market. With the help of this multi year campaign they have gained market share in the commercial space while being able to maintain their traditional customer base.
Trade shows, meetings, conventions, retreats & boondoggles- we've shot them all.
Run & gun; our crew will turn experiences into content while the event is in progress.
The Flatiron team will chronicle and create media to make sure your attendees take home exactly what you were hoping they would.
The first video is from CVS. Also examples from Staples & TJX
TV ads; what was once the puckish upstart is now the sly and learned temptress of marketing formats.
We know how to make your dollar WORK and will produce a story tailored to withstand the perils of the mute button, on-demand streaming & terrible local programming.
A few examples: AAA Insurance, The Hartford, Keno, Delta Dental, NBC
Like the Trojan horse but with less togas and sandals
Let our team find a unique way to tell a story and have your brand engage with customers to reshape how they think about your company
A suite of stories from Cigna, Yale New Haven Health & The Hartford
Reading is for the birds; show your consumers the latest and greatest
Your team has poured all their focus into design, production and logistics. Make sure the product launches to all the fanfare and glory it deserves
Saucony, Honeywell & Staples
Sometimes the talking box just isn't quite enough
Leave it to us to design consistent messaging through a variety of physical and digital platforms.
Here are two examples for IGT. Creative across television, point of sale and billboards.
Consumers are demanding more than just products from companies, they want to know how you are contributing to society
While "donated by anonymous" is nice, perhaps a tastefully done video is just the right way to let folks know why they should feel good about buying your brand
Boys & Girls Club, Cigna & CVS
Platitudes abound in the chase for shares but the bottom line doesn't change.
Build something they want to associate with and they will share.
Examples from The Hartford, Cigna & Staples